Week in week out the nation tunes in to X Factor on ITV1 every Saturday and Sunday evening to watch potentially new stars performing live. With icons such as Simon Cowell and Cheryl Cole aswell as global stars like Usher and Katy Perry making guest appearances, the show is massively dominating the TV.
Not only is it dominating the TV but also newspapers, magazines, radio and social network sites such as Facebook and Twitter, constant updates and new pages created relating to the show, also performances uploaded on to Youtube gaining mass amounts of hits in short periods of time.
This years first live show during 7.45 to 10.15pm was watched by 13.8 million people which is 53% of the overall TV viewing audience. After reading about the extreme viewing figures I then started to question how much money Simon Cowell was actually rolling in?
With a bit of 'googling' I found that during last years finale ITV made £6million in advertising, charging between £190,000 to £250,000 for every 30 second commercial claiming it was a fair price to pay for prime time viewing as the companies advertising would have guaranteed increased profits, as well as benefiting ITV as a welcoming boost to a difficult year for the company. Nevertheless this still works out at £8,000 a second!
However, I will end on a positive note with some brilliant commercials that paid up to be aired at peak time, some being better than the show itself...
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