I recently bought a new HP touch screen printer and it wasn't until after purchasing it I saw the advertisement. The selling feature of the product is the 'ePrint' aspect, allowing you to print from anywhere in the world by sending photos from your phone or laptop to the email address of the web connected printer. The commercial focuses on this idea by using a baby in a comical situation. Take a look for yourself...
With a catchy soundtrack and believable camera tricks the advert instantly grabs the consumers attention, but not only is this a successful advert it's also cleverly constructed to appeal to the market. The child and parents are featured indicating a segment of the target market is families, therefore by using a baby the creators are creating a response which will result in interest and eventually for them to purchase the printer. I then found that according to a poll created by Adweek Media; 39% of women and 29% of men claimed babies used in advertising would cause a elicit positive consumer response 'tugging at their heart-strings'.
Furthermore, the figures from this poll stated a puppy used in advertisements would cause an elicit consumer response and 'tug at the heart-strings' of 45% of women and 37% of men. Meaning that brands are using this imagery even if it isn't necessarily related to the product they are selling just to create an emotional response from viewers.
ANDREX ARE DEFINITELY ON THE MONEY!
ANDREX ARE DEFINITELY ON THE MONEY!
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