Andrex, Skoda and Marks & Spencer have all taken a different approach in their recent television commercials. However they have maintained continuity by keeping certain aspects the same. In the Andrex advert they still use the puppies, in the Skoda advert the idea of producing the car in an unrealistic way and in the Marks & Spencer advert the familiar faces flaunting the clothes.
The Andrex commercial is something different for the company as they have used computer generated images, however I don't think the use of non-real puppies are as effective as using real puppies (previously blogged about).
The Skoda advert 'made of meaner stuff' is similar to the 'full of lovely stuff' commercial in which the car is made of cake, however that advert would of stereotypically appealed to women (housewives) as opposed to this advert targeting men, in particular because of the title 'made of meaner stuff'.
The Marks & Spencer commercial has taken a more humorous approach to advertising the brand, I think this is due to signing Peter Kay as one of their representatives and people instantly relate him to comedy. This idea works well, especially as the advert is seasonal; for the Christmas period and the commercial is able to put a smile on everyone's face.
No comments:
Post a Comment